The power of Mission Insite demographic research tool

By The Rev. Fletcher Wells, St. Thomas', Chesapeake

 

Did you know that our diocese provides a demographic research tool that allows each parish to know the demographic information of the population in their area?  Said more plainly, we have the ability to know what the spending habits, hopes and dreams, psychology, and even struggles are of the people in and around our churches.

Demographic reports that would cost $250 to $1000 are provided free through Mission Insite to each congregation through our subscription.

Although churches may have an unlimited number of people sign up to use the service, this tool is underutilized. Although over 50 churches have signed up, only 28 people utilized the tool over the last year. The diocese is considering  whether to renew the contract. I think it's a valuable tool.  

 

As part of a course with Dwight Zscheile, a past speaker at Diocesan Annual Council, I was able to do all of my demographic research for a paper describing Chesapeake and the people who live in the area. This program allowed me to see what the people in may immediate area did for a living, how they spent their money, and even infer what needs and concerns they faced. The data collected changed my preaching, changed ministry focuses for the church and helped us to help our community.  

 

As the landscape of the church continues to change, how we do ministry and attract others to our ministry will necessarily change as well. For instance, the time when creating programs for people to take part in simply does not work any longer because folks do not attend church in the ways or in the masses that they used to.  

 

But there is a way for us to continue to grow as individual churches, as dioceses, and as a national church and that is to, in the words of our presiding bishop and primate, be the Episcopal manifestation of Jesus in our neighborhood.  In order to be that, we have gotta get out into our neighborhoods!  

 

Mission Insite helps us to do just that: get out into our neighborhood.  Have you wondered how you might find a niche in outreach?  The mosaic indicator (a program in Mission Insite that tells about who people are) will disclose those types of challenges.  Perhaps you wonder what people struggle with; for instance, in my own ministry neighborhood we found out that people struggle with debt.  We created a forum around finances and it is still one of the best attended events put on by our church.  Now imagine if we had created this for our community, meeting them where they are.  

 

I would like to invite and encourage all parishes to checkout this helpful tool here.  Look at how it can help you find how your great work can meet your communities deep need. Use Mission Insite to create new and wonderful ways to seek Jesus in the neighborhood.  Who knows, you might even find ways to grow with the people around you and grow your church in the process.